Now that we’re done stuffing our faces, it’s time to empty our wallets. I just read that Black Friday is a scam, in a variety of ways, including “one time” deals that go on for weeks along with inferior products marked down. I’m glad I am not caught up in the post-Thanksgiving madness, not that I’m immune from impulse buys. I ordered a coloring book and pencils from Target because I caught the coloring bug at my daughter’s house. Chanukah gifts were bought months ago, so no worries there.
Did you succumb to the pressure to spend money on Friday? Did you brave the crowds to stand in a long line in order to be given the “privilege” of owning yet another thing? Or maybe you simply shopped online. That’s what I usually do now. I can’t even imagine dealing with a horde of maniacal shoppers fighting over the ”last” whatever.
I used to waste a lot more money on useless garbage, mostly clothes and shoes. I had this idea that if only I could find the perfect outfit, I would attract the perfect man. This notion is marketed to girls from Day One. You are not good enough the way you are. You will never find love unless you join a gym, buy sexier clothing, change your hairstyle, wear better makeup, etc. I don’t know what is marketed to men. Cars, perhaps? Certainly the perfect woman is not going to sleep with you unless you upgrade your sled…
But we’re also supposed to save millions for retirement. That’s another theme ~ we are not using the correct financial planning tools and should spend money to save it better. Also, if we would only give up our Starbucks habit, that $5 per day will turn into $5M by some magical math. But what about all the ads showing happy people drinking foamy lattes? Are we supposed to sit at home, friendless and sad, while everyone else is bonding over caffeinated beverages? Also, what if Mr. Right has just driven his new shiny car to the coffee shop and is waiting for me to show up in my cute new clothes?
It’s all designed to provoke anxiety in us, which will be relieved only after we spend money on something. But the anxiety isn’t relieved, so we spend more. Yet no matter how many new sparkly things we buy, the ads hint that it is not enough. We are still not there, wherever there is, existing in a state of bliss, surrounded by beautiful things and people who love us because we bought the right stuff.
Image from Pixabay.
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